Uri Poliavich – Shaping the Global iGaming Industry

Rapid change has always been a defining feature of the iGaming industry, a reality that Uri Poliavich has turned into a strategic advantage. In his capacity as Soft2bet CEO, he established a company that not only competes in regulated markets but also shapes global advancements in engagement tactics and technology. He has guided the company’s growth from a promising start-up to a global operator and solutions provider since founding it in 2016, changing industry expectations.

Uri Poliavich Soft2Bet’s reputation has always been backed by concrete results — achieved through his leadership and a team that keeps redefining the iGaming landscape by introducing technologies that set new market trends. His strategic vision continues to position Soft2Bet as a forward-thinking company, ready to anticipate and adapt to industry shifts.

Early Career and Professional Foundation

Every leader’s journey starts with a set of abilities and experiences, and Poliavich’s is no different. With Uri Poliavich age placing his birth in 1981, he grew up in Ukraine during a time of significant transition. This early environment instilled resilience and adaptability, qualities that would later become central to his career.

Shaped by broad cross-cultural experiences, Uri Poliavich developed a global perspective grounded in practice rather than identity. This outlook enables him to navigate diverse markets, build relationships with varied stakeholders, and lead with an international mindset—capabilities essential in modern global business.

His education had a major impact on his development. While obtaining a law bachelor’s degree at Bar-Ilan University, he acquired both legal knowledge and analytical skills. The program emphasized critical thinking, disciplined reasoning, and meticulous regulatory compliance to build a company operating in some of the most highly regulated iGaming jurisdictions.

Poliavich Uri held positions in law firms and multinational corporations prior to starting his own business. Through these positions, he gained exposure to a range of industries and the daily activities of international corporations. Working on cases where business expansion had to adhere to complex regulatory limits sharpened his ability to balance opportunity and compliance. His early experiences equipped him for the rigorous world of online gaming, where innovation is impossible without a strong regulatory base.

More than just a period of preparation, this early professional stage served as a trial run for Poliavich’s ability to blend legal frameworks with business goals. He already had the know-how to develop a company plan that innovated inside regulations while adhering to them by the time he founded Soft2Bet.

Founding Soft2Bet and Key Achievements

In 2016, Poliavich transformed his vision into reality by creating Soft2Bet. His aim was to develop an organization that would deliver more than traditional gaming products. Under his leadership as the Soft2Bet CEO, the company was built on the principle of combining regulatory reliability with technological creativity.

The first challenge was building credibility in an industry dominated by established players. Poliavich addressed this by positioning Soft2Bet as both an operator and a solutions provider. On the B2B side, the company offered turnkey platforms, advanced player account management systems, and secure payment integrations. On the B2C side, it launched brands designed to reflect local culture and player preferences. This dual approach created trust among partners and allowed Soft2Bet to expand quickly.

As the Soft2Bet  founder, he managed the company’s growth into Europe and then Canada, where localized platforms soon became well-known. Markets like Ontario, Sweden, Denmark, and Romania developed became crucial testing grounds for the business’s approach. Soft2Bet demonstrated that international expansion may be accomplished while honoring market-specific requirements by adjusting to local laws and preferences.

In a matter of years, the business was not only involved in the iGaming industry, but also exerting influence on it. Soft2Bet pioneered principles that advanced the industry, from player involvement to regulatory compliance. For Uri Poliavich Soft2Bet, these early achievements were proof that the company’s foundation—innovation balanced with responsibility—was strong enough to support global ambitions.

MEGA Platform – Transforming Player Experience

Innovation is the core driver behind Soft2Bet’s success, and nowhere is this clearer than in the launch of the Motivational Engineering Gaming Application (MEGA). For Uri Poliavich, MEGA represented a decisive step toward redefining how operators engage their players. Introduced in 2023, the platform showcased his belief that gamification could move beyond simple reward systems and become a powerful tool for long-term engagement.

MEGA’s design focused on personalization. Players could participate in quests, unlock achievements, and access dynamic bonuses tailored to their behavior. This approach created deeper connections between operators and their customers, making the gaming experience feel more interactive and rewarding.

The platform also delivered proven results:

• 65% increase in net gaming revenue (NGR)
• 50% growth in deposit amounts
• 45% rise in average revenue per user (ARPU)

These findings demonstrated to operators that gamification was a quantifiable factor in corporate growth rather than just a passing fad. MEGA gave players a more immersive, real-time entertainment experience where their activities resulted in tangible benefits.

For years, gamification was a popular term in iGaming, but many platforms merely provided basic functionality. By elevating gamification into a systematic system that may change player behavior and increase loyalty, MEGA advanced this idea. For Uri Poliavich Soft2bet, it confirmed that leadership meant anticipating future needs and providing solutions before others recognized the opportunity.

Global Strategy and Market Expansion

Poliavich’s leadership has always been marked by a strong international focus. As the Soft2Bet CEO, he consistently emphasized the need for localized solutions that resonate with players in specific regions. This approach led to the launch of brands such as Betinia, CampoBet, Tooniebet, Don.ro, and Swiper. Each platform was designed with distinct themes, localized languages, and market-tailored content, ensuring relevance in diverse jurisdictions.

The company’s capacity to adjust global expertise to local expectations was demonstrated by its development into Europe and Canada. The company introduced brands with interactive designs that catered to Nordic audiences in Sweden and Denmark. In Romania, Don.ro offered a platform aligned with local preferences. In Ontario, Tooniebet was created specifically to suit the Canadian market. This combination of localization and international know-how became one of the company’s defining strengths.

In 2024, another important turning point was the creation of Soft2Bet Invest, a €50 million innovation fund designed to support start-ups and entrepreneurs in the iGaming and casual gaming sectors. By establishing this fund, Uri Poliavich demonstrated his commitment to managing his own company and fostering the field’s upcoming innovation.

This global perspective embodies a broader concept: long-term success comes from anticipating new opportunities and fostering innovation from others in addition to satisfying existing markets. Expanding globally for Soft2Bet is about building sustainable ecosystems, not simply about numbers.

Industry Recognition and Awards

Their influence on the iGaming sector is evident from Poliavich and Soft2Bet’s widespread recognition. When he won Executive of the Year at the Global Gaming Awards EMEA in 2025, his standing as a leading figure in the industry was further solidified.

For the company, awards have been equally significant. At the 2025 Global Gaming Awards EMEA, Soft2Bet was honored with Platform Provider of the Year and Product Launch of the Year for its MEGA platform. These recognitions reflected the company’s ability to blend technological excellence with commercial success.

Notable awards include:

• Executive of the Year (2025, Global Gaming Awards EMEA)
• Leader of the Year (2024, SBC Awards)
• Platform Provider of the Year (2025, Global Gaming Awards EMEA)
• Product Launch of the Year (2025, Global Gaming Awards EMEA)
• iGaming Sword Award (2023, Turnkey Supplier of the Year)

These kinds of accomplishments are significant because they demonstrate that innovation is acknowledged and validated by the industry at large.

Both Poliavich and Soft2Bet showed that their impact goes beyond financial performance by often receiving awards at prestigious industry gatherings. Their capacity to inspire others in the industry and establish new standards for iGaming is demonstrated by these honors.

It is evident from Uri’s career history that his efforts have extended beyond creating a profitable business. As the founder of Soft2Bet, he has shaped the worldwide iGaming industry by fusing his legal knowledge, international business acumen, and forward-thinking outlook. He is a leader that sees growth as more than just statistics; it is about establishing new benchmarks for an entire industry. His establishment of MEGA, dedication to market-specific solutions, and support for upcoming innovators through Soft2Bet Invest all demonstrate this. Uri Poliavich’s accomplishments demonstrate the company’s prior success and provide the groundwork for its future global prominence.