Maintaining Integrity in iGaming: How Soft2Bet Gets the Right Balance Between Risk Control and Player Experience

Soft2Bet operates under 19 licenses across 11 jurisdictions and considers compliance an essential part of the product. Soft2Bet has built its own compliance ecosystem, which includes an internal monitoring system designed to identify various behavioral risks in real time, a structured training platform aligned directly with internal policies, market-specific KYC, AML, and RG controls, as well as MEGA, the internal gamification layer that supports responsible and engaging gaming experiences.

Soft2Bet’s operating model has enabled rapid launches in regulated markets while maintaining an impeccable regulatory track record. As a proud participant in the International Betting Integrity Association (IBIA), Soft2Bet continues to gain public recognition for its innovative products and brands, demonstrating that strong control measures and a positive user experience can coexist.

Combating Modern Fraud in iGaming: Sophisticated Pressure, Disciplined Response

Modern fraud in sports betting operators and online casinos is now organized, agile, and highly technically sophisticated. Well-resourced and well-informed actors probe promotions and live markets, use and link identities across devices, and continuously look for vulnerabilities to exploit. The response must be equally disciplined and based on verifiable evidence and cross-functional expertise.

Here is how Soft2Bet responds to these continuously growing threats:

• Always-on investigative capability: Detects and quickly stops cheating while maintaining a smooth experience for regular users;
• Built for collaboration: A unified approach ensures that Compliance, Legal, Risk, KYC, AML, Product, and Support operate as one coherent unit;
• Fast signal flow: Rapid detection, followed by decisive action and immediate implementation, is fully integrated into Soft2Bet’s own systems;
• Audit-ready records: Every action and decision is meticulously recorded in a case file for compliance purposes, ensuring transparency and accountability;
• Regulatory alignment: Controls are checked against market rules and aligned to specific requirements;
• Balanced approach: Effectively removes fraud without creating unjustified friction for compliant users or distorting incentives.

What Triggers an Investigation?

An investigation is opened when there is reasonable suspicion based on defined risk indicators and patterns, not only when a strict preset threshold is exceeded. Because Soft2Bet operates its own monitoring, data, and case-tracking systems, relevant records are captured immediately, enabling rapid definition of scope and objectives, role assignment, and evidence documentation.

Proportionality is essential because regulatory requirements differ from market to market. Some licenses require identification at registration, while others apply checks at spending or payout thresholds. The Compliance team maintains license-specific guides, so a single investigation can simultaneously follow the correct KYC path for each jurisdiction. This keeps the company aligned with local rules and avoids excessive corrections that would slow down compliant users.

Case interventions are targeted and time-limited. Actions are recorded with timestamps, reasons, and references to market rules. Any such actions are risk-based, reviewed, and audited to ensure accountability. Customer-specific interventions are lifted if suspicions are disproved. If suspicions are confirmed, the account is suspended or closed under the license conditions and the action is recorded accordingly.

The core principle is simple. AML, KYC, and RG must work together so that revenues are both compliant and sustainable. Carrying out a prompt, well-documented investigation ensures regulatory compliance and revenue stability. That is why Soft2Bet invests in risk-based, evidence-led investigations, applying deeper analysis only when risk signals justify it.

Proportionate Controls: Firm When Necessary, Gentle When Possible

The principle is simple: apply closer scrutiny when risk signals require it and keep routine processes fast for trusted players.

The default experience is frictionless, with control settings applied discreetly in the background; customer-level interventions are triggered only when risk indicators show that action is necessary.

When risk is below the intervention threshold, account monitoring continues, ensuring the gaming experience is not affected.

If confidence in suspicious activity increases, we take targeted steps such as additional due-diligence checks and, where policy allows, apply a customized set of restrictions during the investigation, valid only for the flagged account.

If fraud is confirmed, we act decisively, in line with the terms and requirements set by applicable law and the competent regulator.

Throughout the process, actions are limited to the targeted users, avoiding broad measures that would disrupt ordinary play: a strong, risk-based approach is essential in this context.

Each case intervention is fully tagged and logged. We record start and end times, reasons, and references to market rules, then review the outcome to ensure that temporary measures do not extend unjustifiably. This prevents the slow degradation that occurs when temporary solutions become permanent obstacles.

Communication follows the same logic, providing clear explanations of requirements, decisions, and reasoning, requesting only the necessary information, and lifting customer-specific interventions if suspicions are not confirmed. If suspicions are confirmed, account closure is carried out in full compliance with license conditions. The vast majority of players remain unaffected: promotions run as expected, and gameplay flow stays intact, while the investigation handles bad-faith actors in the background.

Organized Bonus Abuse: Reality, Not Theory

Coordinated networks often time registrations around promotions, synchronize deposits and qualification steps within just a few minutes, and switch devices and payment methods to hide links and appear unaffiliated. Individually, each touchpoint may appear legitimate. Investigations analyze an extensive list of factors, also adapted to the specifics of each suspicion. These can include, among other things, repetition, sequencing, and various other patterns and connections, to assess whether the behavior constitutes cheating, abuse, or an unfair advantage.

When signals exceed the established threshold, analysts collect, analyze, and repeatedly preserve evidence, with each new piece of information often requiring a reassessment of the entire situation. Legal checks, device reputation checks, and payment controls are performed. Actions are targeted and timely so that the experience of compliant users is not affected by requests for additional checks. The goal is to quickly stop abusive behaviors and protect the reward model from being corrupted where short-term incentives would override progress-based engagement.

If activity spans multiple products, correlated cases are reviewed together across both sports betting and casino areas to ensure a coordinated and comprehensive response.

“Discipline is constant: evidence is preserved, proportionate decisions are made, and the product is adjusted so the tactic is no longer profitable.”

Fraud Beyond Bonus Abuse: An Interconnected Picture

Fraud rarely appears in isolation. Creating multiple accounts is often associated with suspicious payment activity; correlated groups in the betting area can coincide with acquisition waves in casinos; device reuse and affiliate irregularities can appear in both segments. By analyzing these interconnected signals in a single investigation, Soft2Bet identifies and closes small gaps early, preventing them from turning into systemic corruption of terms, promotions, and limits or odds in the sports betting area. This approach also accelerates response time, because a single case owner obtains and documents a complete big-picture view instead of chasing isolated signals.

This is where the efficiency of Soft2Bet’s internal model is proven. Monitoring and training are done internally, so teams learn and apply each jurisdiction’s specific obligations directly on the company’s own platform, and systems trigger the right signals exactly when needed. A methodical, comprehensive investigation synthesizes all streams into evidence-based decisions that can be clearly justified and demonstrated to regulators, partners, and auditors. Results are securely recorded, and the records are audit-ready.

The interconnected view is itself a form of protection. It safeguards against internal corruption of standards, such as interpretive drift, rushed approvals, or inconsistent use of authority. Formalized, written investigation files create certainty, which in turn supports consistency and protects licenses and partner relationships.

The Product as a Control Tool: Motivational Engineering Reduces the Attractiveness of Abusive Behavior

Design is as important as detection. MEGA, Soft2Bet’s motivational layer, shifts value from short-term promotional peaks to long-term earned progress. Sessions are paced, player journeys emphasize missions and achievements, and rewards are distributed so engagement stays consistent rather than sporadic or driven by peaks of activity. The result is a product that is less attractive to coordinated networks pursuing short-term gains, reducing the risk that promotions distort player behavior.

Because MEGA is integrated into the platform, teams can react quickly when an investigation reveals a new approach. As the product evolves, Soft2Bet can update default eligibility rules, refine device reputation weighting, adjust deposit and withdrawal limits, and rebalance mission rewards, without major changes that slow routine play. Brands that use MEGA prioritize progression and content over aggressive bonuses, supporting retention, reducing promotional pressure, and protecting integrity at scale, while also ensuring daily player experiences remain smooth.

Human Oversight: Designed That Way

Although automation excels at identifying patterns and warning signals, people make the critical decisions. Analysts validate conclusions, legal teams verify necessity and proportionality against license conditions, and Operations and Product apply targeted, proportionate case interventions or configuration changes. Each stage is recorded with time-stamped evidence and clear rationale, ensuring investigation transparency and audit readiness.

The financial logic is simple. AML, KYC, and RG must work together so that revenues remain usable and are not diluted by later remediation efforts. This is why a company like Soft2Bet builds for agility and invests in cross-functional investigation standards rather than relying exclusively on generic tools.

We also actively protect against excessive restrictions. Controls are calibrated to the identified risk, so interventions prevent abuse while keeping a smooth experience for compliant players. Overly broad measures can create their own form of corruption when temporary solutions become permanent obstacles. Governance checks and post-action reviews prevent these drifts and keep the operating model balanced.

Evidence, Documentation, and Danish Expectations

Each investigation generates a complete record. The file shows the trigger, preserved data, analysis performed, reasoning behind decisions, and final outcomes. It includes timestamps and details on ownership, applicable license conditions, customer communications, any KYC or EDD steps, and product changes where required. This creates a clear, traceable line from signal to action and resolution, making the reasoning easy to understand.

In Denmark, this level of evidence retention enables rapid, informed dialogue with customers, regulators, service providers, and other stakeholders. It demonstrates that actions were necessary, proportionate, and taken at the right time. It also reduces dispute risk, because questions can be clarified based on evidence, not on memories or vague, unverified statements. Consistent documentation helps prevent the silent degradation of standards that can occur when cases are handled informally or when temporary measures are kept in place too long.

When signals in sports betting raise concerns about market integrity, Soft2Bet complements the case file through its participation in the International Betting Integrity Association (IBIA), sharing information in accordance with its membership rules.

In May 2024, Soft2Bet activated its IBIA membership in Ontario, and its brand, Tooniebet.com, supplies data to IBIA’s integrity monitoring platform. “Soft2Bet is a welcome member of IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to use the best integrity protection available for its sports betting product. The Association is pleased to integrate Tooniebet into our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the top-level integrity of its sports betting operator,” said IBIA CEO Khalid Ali.

When patterns relate to multiple account creation, organized bonus abuse, or other forms of cheating, the same rigor applies to case handling. The evidence set is ready if an external body requests review and can be shared in line with applicable legal and regulatory requirements, with appropriate redactions to protect confidentiality.

Each case ends with a resolution. Temporary measures are removed after risk is mitigated, lessons learned are documented, and the case retention period is set in line with applicable market regulations. This procedure keeps the audit trail clear, maintains proportionate controls, and strengthens partner trust in how Soft2Bet runs an investigation from start to finish.

Regulators respond to emerging fraud trends by issuing clear, practical guidance designed to educate the market and protect its integrity. A strong example is the Danish Gambling Authority’s guidance, published in May 2025, on preventing and combating match-fixing. This guide explains operator obligations under an Executive Order and is accompanied by a note detailing how to submit reports.

Taken together, these guidelines require license holders to immediately investigate suspicious circumstances and, where appropriate, refuse to accept bets; keep a written record of every investigation for five years, including cases where suspicion is dismissed; report without delay whenever there is knowledge, suspicion, or reasonable grounds to suspect match manipulation, using the Stopmatchfixing reporting channel; and maintain an independent internal whistleblowing program that allows employees to report concerns anonymously and document follow-up actions. The direction is consistent: risk-based controls, rapid escalation, and audited records, so operators can act decisively as tactics evolve.

The Results Partners Care About

Operationally, because Soft2Bet manages its monitoring, training, and decision-making systems internally, risk mitigation response time is short when clusters of fraudulent activity occur. Fixes are implemented quickly, and the implementation time for compliance measures is reduced by about 30%. The control framework is tailored to each license and applied across the entire platform. Baseline checks run continuously; additional customer-level checks are triggered only when indicators justify them, keeping routine gameplay smooth.

Over the reference period, Soft2Bet maintained full compliance across all jurisdictions, with no significant fines or regulatory breaches, while also obtaining additional licenses and launching new brands. These represent practical indicators of control quality, audit-ready records, and execution speed.

In recent years, the Soft2Bet platform has received numerous industry awards for its innovative approach, stability, and compliance. For partners, this recognition signals measured control and a strong customer experience without additional friction.

A Closer Look at the End-to-End Flow

The process from investigation trigger to case closure is designed to prevent external corruption and internal drift. Monitoring is calibrated to surface behavioral risk without overloading workflows. When the risk threshold is reached, an investigation is initiated; evidence is preserved immediately, concerns and hypotheses are written in clear language, and scope, roles, and deadlines are set.

Actions must comply with license-specific KYC and RG rules. If a situation spans multiple product lines, correlated cases are analyzed holistically across both sports betting and casino areas to ensure a complete picture. Decisions are based on behavior, risk, and evidence, and Legal and Compliance review the relevance of sanctions before applying them.

There are two paths. Individual interventions are targeted, time-limited, and reversible for specific customers. By contrast, product changes update baseline settings for all users in a market or across the entire platform and remain active until reviewed. In individual interventions, eligibility may be restricted for the flagged account and device, or the account’s reputation may be recalculated.

For account-level actions, default eligibility rules, default activity limits, and reputation weights are updated for all targeted users. Each action applied to a specific account is logged together with the reason, start and end time, and the reference to the relevant rule. Product changes follow a change-control process, with an assigned owner, rationale, effective date, and reference to the relevant rule. Communications with affected customers and regulators match the action taken. Affected customers receive only the information necessary for the individual intervention, and internal release notes document product changes, ensuring compliant users can continue their journey without unnecessary friction.

Closing the loop is essential. Customer-specific interventions are lifted if suspicions are not confirmed. When suspicions are confirmed, the account is closed under license conditions and the customer is no longer allowed to play. The outcome is reviewed, and conclusions are integrated into monitoring rules, training materials, and operational guides. This routine prevents quick fixes from becoming permanent obstacles, stops minor rules from hardening into process corruption, and gives partners predictable operations and fewer surprises.

Why This Approach Works in Markets Like Denmark, Romania, and Ontario

These are competitive, closely supervised markets, so control must be effective and practical. Monitoring, training, and decision-making are interconnected processes; investigations are initiated based on predefined thresholds, and every action is logged and reviewed.

MEGA shifts value from one-off gains to steady progress, reducing reliance on bonuses and keeping the main journey stable for compliant users.

Lessons Are Applied Whenever Patterns Reappear

The same themes return every time. Speed matters because organized cheating adapts quickly. Because Soft2Bet manages its monitoring systems, investigation tools, and product controls internally, the time between signal and action is short, and potential corruption is eliminated before it takes hold. Proportionality matters because most users comply. Actions are targeted at the accounts and behaviors that reach the set threshold and remain minimal elsewhere, always aligned with license conditions.

Documentation is non-negotiable. Every investigation records the trigger, analysis, decisions, and outcomes. This keeps the audit trail intact, prevents interpretive drift, and protects against internal corruption that can occur when teams rely on memory.

Product design is part of control. When value is earned through progress, not through upfront bonuses, the motivation to cheat drops and the investigation curve flattens over time.

These habits are an integral part of how Soft2Bet runs its business. These principles are reflected in the company’s public statements, leadership interviews, and the positioning of Nordic brands, and they are applied every time a coordinated pattern reappears.

People, Processes, and Products Work Together

People notice what dashboards can miss; dashboards surface what people cannot continuously monitor. Soft2Bet combines automated monitoring with expert review, keeping training aligned with live policies through its internal platform. These flows intersect during investigations. Analysts prioritize signals, the Legal department verifies proportionality, the Risk department calibrates control settings, and the Product team implements configuration changes. Because the steps are integrated into a single workflow, every decision can be clearly explained to partners, auditors, and regulators, and the audit trail is fully transparent.

MEGA provides the product control lever. By prioritizing progress and non-monetary achievements, MEGA reduces the attractiveness of “one-and-done” tactics and makes it harder for coordinated networks to monetize a temporary gap. In markets such as Denmark, where promotional bonuses are limited by regulation, this approach supports integrity and helps prevent the slow corruption that can occur when promotions become overly dominant.

The business logic is simple. AML, KYC, and RG must work together so that revenues remain usable rather than being locked up as liabilities. Investment in the investigation flow and in MEGA’s engagement design is a practical business expense, because it reduces losses and remediation costs, protects margins, and enables confident operation in tightly regulated markets.

What Can Partners Expect?

The tactics used to exploit iGaming platforms will continue to evolve. Bad actors will look for new approaches, link identities across devices, and try to turn small gaps into repeatable gains.

Soft2Bet’s response remains consistent and practical. We run our own monitoring and training activities, keep staff well informed, document every investigation, and design the gaming experience so that progress—not one-off extraction—creates value. Controls are proportionate: firm where evidence indicates cheating, lighter elsewhere, and always aligned with market regulations.

This approach blocks fraud without adding friction and without allowing subtle degradation of the incentive system. When a coordinated network emerges, the response is consistent: a rapid investigation, proportionate controls, justified decisions, and targeted product changes that close any identified gaps.

Focus on State-of-the-Art Technology

Powered by Amazon Web Services, Soft2Bet has built a cloud-centered data infrastructure that delivers near real-time insights and measurable results. As the AWS case study details, migrating analytics and other critical workflows to AWS improved campaign speed, troubleshooting, and regulatory reporting, while also reducing infrastructure costs.

Soft2Bet’s technical upgrade quantifies the impact as a 55% reduction in processing costs, an improvement of over 200% in time-to-market, and a 70% faster partner onboarding cycle, alongside reduced latency for live products. By unifying data on AWS using Snowflake and core services such as Amazon S3 and Amazon RDS, the platform can manage MEGA and market-specific settings at scale, maintain complete audit trails, and implement country-specific changes without disrupting compliant player journeys.

Final Thoughts

Soft2Bet demonstrates that integrity and player experience are not mutually exclusive. A license-based control system applies across the entire platform, and customer-specific interventions are triggered only when indicators justify them. Investigations are evidence-based and documented, product settings are updated when a pattern is confirmed, and MEGA keeps engagement focused on progress rather than short-term offers. The result is faster risk mitigation, clear audit trails, and a stable iGaming experience for compliant players. Looking ahead, the focus remains clear: keeping controls proportionate, decisions verifiable, and the product easy to understand. Through participation in IBIA, the use of an AWS-based data infrastructure, and MEGA’s configurable journeys, Soft2Bet can rapidly implement changes, comply with local regulations, and protect integrity at scale. Partners can expect predictable operations, fewer surprises, and a smooth iGaming experience that balances risk control with a reliable gaming journey.